The Pie. Reinvented.
THE IDEA STARTED the night before Halloween in 2013 when Geri Chua invited a few friends for an early celebration of (yet) another birthday for Nick. She surprised him by ordering in some pies from Bronzed Aussie in downtown LA. The pies were good.
Nick left the next day on a trip to Abu Dhabi and Austin for the F1 races, and trackside at the Austin race he bought another couple of pies from the Boomerang Pie Company. These pies they were also pretty darn good.
Nick got back to LA and he and Geri started thinking it would make a lot of sense to have pies available on the west side of LA.
They visited with Ryan and Jai at Pie Not in Costa Mesa (also makers of very good pies), and had a chat with Samantha at Bronzed Aussie to see if there theyre ways to work together. All good discussions. All nice people. All good pies. But it was clear that if they were going to make pies for west LA, they need to do it their way. In terms of flavors, ingredients, style, price and quality.
So they met with their friend Chef Joe Youkhan, who happens to be the greatest, smartest, chef on earth and told him they wanted to open a pie restaurant.
He thought they they were nuts.
In March ‘they wrote a business plan and they entered into an agreement with Sam & Dave at Vittoria coffee – because they knew they had to have the best coffee on earth.
In April they leased 668 square feet at 2510 Main Street, in Santa Monica. it was the recently moved Manchego restaurant space. Nick used to live and work within 1/8 of a mile of the location. He knew it was right.
In May they had Joe making lots of pies and sides and tastes. They knew they wanted to make truly great food. Their ambition was to give the Aussies (and the rest of the world who knew what an Aussie Pie was), “the best pie they had ever eaten”. For the rest of their customers (90%), they wanted to give them remarkable food – and palace that they would feel comfortable to be at – alone, with their mates, and to make new mates..
They had their friends to tastings. They scrubbed and cleaned and built out the space. They got ready.
On June 1 they invited 70 friends and family to come to a tasting at the shop. Almost 200 came. They were (very) happy with what they were making.
They spent the next few months – working through the permitting process to get open. Its never easy.
Despite all the suggestions and offers – Moscow, New York, Sydney, Little Rock to name a few, they don’t plan to franchise. They think they will expand with a larger kitchen to do more catering and food service contracts, but who knows what the future holds.
On October 15, 2014 they officially opened The Aussie Pie Kitchen, 50 weeks after Geri bought some pies for Nick to celebrate his birthday.